Don Q Puerto Rican Rum — "Q Me. March to the Beat of a Different Rum." Framed Vintage Advertisement, c. 1980s
Don Q Puerto Rican Rum — "Q Me. March to the Beat of a Different Rum." Framed Vintage Advertisement, c. 1980s
A framed original Don Q Puerto Rican Rum advertisement, c. 1980s — featuring a smiling woman in a hot pink satin tracksuit holding a bottle of Don Q Extra Aged Puerto Rican Rum. The bold tagline reads: "Q Me. March to the Beat of a Different Rum." Tagline at bottom: "Rums of Puerto Rico." Full-bleed color photograph, vivid and unapologetically 1980s. Professionally framed in black with glass, 8.5x11 inches. Ready to hang.
Don Q is Puerto Rico's best-selling rum, produced by Destilería Serrallés since 1865 — one of the oldest continuously operating rum distilleries in the Caribbean. The "March to the Beat of a Different Rum" campaign ran in major national publications throughout the 1980s, positioning Don Q as the spirited alternative to Bacardi's dominance in the American market. The pink tracksuit, the aerobics posture, the nightlife energy — this ad is a precise document of a very specific cultural moment, and it has aged into something genuinely fun to look at.
The kind of piece that works in a bar, a kitchen, a studio, or anywhere that benefits from a little 1980s confidence. One available.
- Era: c. 1980s
- Brand: Don Q Puerto Rican Rum — Destilería Serrallés (est. 1865)
- Campaign: "March to the Beat of a Different Rum"
- Frame: Black frame with glass, 8.5x11 inches
- Condition: Very good — consistent with age
- Original magazine advertisement — not a reproduction
- One available
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