The Foundry — Downtown Pontiac
Start small.
Sell here.
Grow downtown.
The Foundry offers vendor pods, consignment, and pop-up opportunities for makers, artists, vintage sellers, and small businesses in the heart of downtown Pontiac.
Why Sell Here
A floor that works as hard as you do.
The Foundry is a curated, story-driven marketplace with weekly programming, a growing customer base, and a brand that brings people through the door.
Weekly Foot Traffic
Daily programming — Try-It Tuesday, Side Hustle Wednesday, City Stories Live, Sound Sessions, Discovery Day, Community Sunday — brings consistent visitors every week.
Story-Driven Brand
History Loves Company’s YouTube channel, newsletter, and social media drive awareness to The Foundry and the vendors inside it.
Downtown Location
35 W Huron Street in the historic Riker Building — steps from the Oakland County Courthouse in the heart of downtown Pontiac.
Low Risk Entry
Start with a pod or consignment before committing to a full retail space. Test your product, build your audience, and grow at your own pace.
Vendor Options
Find the right fit.
Whether you’re just starting out or ready to commit to a permanent space, we have an option for you.
Most Popular
Vendor Pod
A dedicated display space on the floor. Curated, staffed, and part of the Foundry experience.
- ✓ Dedicated floor space
- ✓ Staffed by Foundry team
- ✓ Monthly membership model
- ✓ Featured in HLC marketing
- ✓ Access to weekly events
Low Commitment
Consignment
Drop off your items. We display and sell them. You get paid when they move.
- ✓ No monthly fee
- ✓ Commission on sale only
- ✓ We handle display & selling
- ✓ Great for one-off pieces
- ✓ Vintage, art, collectibles
🎃 Now Through October
Spooky Season Pop-Up
Sell in person during our Spooky Season programming all September and October.
- ✓ Weekend and daily rates
- ✓ High foot traffic season
- ✓ Cider, donuts & The Haunt
- ✓ Fall & Halloween vendors welcome
- ✓ No long-term commitment
Who We’re Looking For
Makers, sellers, and storytellers.
The Foundry is a curated space. We look for vendors whose work fits the brand — story-driven, Michigan-rooted, and worth discovering.
Vintage & Antique Sellers
Furniture, collectibles, ephemera, and found objects.
Michigan Makers
Handmade goods, crafts, ceramics, woodwork, and local products.
Artists & Photographers
Original work, prints, photography, and illustration.
Small Businesses
Brands looking for a physical presence without a full retail lease.
Jewelry & Accessories
Vintage, handmade, and estate pieces.
Books, Records & Media
Curated lots of vinyl, rare books, and local history publications.
🎃 Seasonal & Halloween Vendors
Fall décor, candles, costumes, and spooky goods for Spooky Season pop-ups.
Already at The Foundry?
See who’s selling here.
Browse all current vendors and their collections on our Shop by Vendor page.
Shop by Vendor →Ready to Sell at The Foundry?
Let’s talk about your space.
Tell us about what you sell, which option interests you, and when you’d like to start. We’ll get back to you within 2–3 business days.
35 W Huron Street, Suite 101 · Historic Riker Building · Downtown Pontiac, MI 48342