Downtown Pontiac · Now Open
Come See What We Found
The Foundry is now open in-store and online. A creator market, vintage mercantile, small business incubator, podcast studio, and community hub in the heart of downtown Pontiac.
The Foundry brings together makers, vintage sellers, artists, and small businesses under one roof — inside one of Pontiac's most storied buildings.
More Than a Store
Made in Pontiac
Shop goods made by local makers and rooted in the city's story.
Makers & Vendors
Your first storefront doesn't have to be a whole storefront. The Foundry offers shelf space, vendor pods, window displays, and consignment — built for people who are building something.
Bring the idea. We'll help make room for it. The Foundry's podcast studio and event space is available for recordings, workshops, pop-ups, and creative sessions.
The Stories We Keep A Journal by HLC
Boblo Memories Belong Here: Visit Our Display at The Foundry
Come see our small Boblo display at The Foundry in downtown Pontiac, share your family memories, and learn about our planned Boblo Day gathering and documentary screening this fall.
Boblo Memories Belong Here: Visit Our Display at The Foundry
Boblo Memories Belong Here: Visit Our Display at The Foundry
|Christopher Hubel
What Is The Foundry? Inside Downtown Pontiac’s Marketplace for Makers, Small Businesses & Big Ideas
Downtown Pontiac, Michigan The Foundry by History Loves Company is nearly 9,000 square feet of small businesses, makers, vintage, creativity, history and community inside downtown Pontiac's historic Riker Building. Watch...
What Is The Foundry? Inside Downtown Pontiac’s Marketplace for Makers, Small Businesses & Big Ideas
What Is The Foundry? Inside Downtown Pontiac’s Marketplace for Makers, Small Businesses & Big Ideas
|Christopher Hubel
The Dream Cruise Looks Different From Pontiac — And That’s Exactly Why We’re Taking It to the Roof
Classic cars, downtown Pontiac, and a rooftop view over Woodward Avenue. This Dream Cruise weekend, The Foundry is taking the party to the roof of the historic Riker Building—and you’re...
The Dream Cruise Looks Different From Pontiac — And That’s Exactly Why We’re Taking It to the Roof
The Dream Cruise Looks Different From Pontiac — And That’s Exactly Why We’re Taking It to the Roof
|Christopher Hubel
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History Loves Company
Founded by Chris Hubel · Pontiac, Michigan
History Loves Company is a Michigan storytelling and historic preservation brand. For years, Chris Hubel has driven the roads most people don't notice — documenting forgotten buildings, photographing historic homes before they disappear, and recording the stories of neighborhoods, factories, and the people history tends to leave out.
The Foundry is where that work gets a physical home. Every vendor, every artifact, every product, and every event is connected by the same belief: the places around us matter more when we understand the stories behind them.
2026
The Foundry Opens
1920s
Historic Riker Building
20+
Active Vendors
MI
Michigan-Made First
Chris Hubel
Michigan storyteller · Historic preservationist · Licensed REALTOR® with @properties Christie's International Real Estate · Founder, History Loves Company
What People Are Saying
Real visits. Real finds. Real people.
★★★★★
"This place is unlike anything else in Michigan. Every time I walk in there's something new — and everything has a story behind it. The National Lampoon collection alone is worth the trip."
Google Review · The Foundry
★★★★★
"I came in looking for a gift and left with three things I didn't know I needed. The people here actually know what they're selling. It's not just stuff — it's curated."
Google Review · The Foundry
★★★★★
"As a vendor here, I can say the support and community is real. Chris and the team genuinely want you to succeed. This is the best thing that's happened to downtown Pontiac in years."
Foundry Vendor · Pontiac, MI
Community Impact
Built for Pontiac. Open to everyone.
The Foundry is more than a store. It's a platform for small businesses, a home for local makers, and an anchor for downtown Pontiac's revival.
Low Barrier Entry
Vendor spaces start at $100/month — so anyone with something worth sharing can walk through the door and start building.
Built to Graduate
Our goal is for vendors to outgrow us. When a business opens its own storefront in downtown Pontiac — that's the win we're building toward.
Historic Preservation
Operating inside the 1920s Riker Building, The Foundry puts a historic downtown space back to work and documents the stories around it.
Michigan-Made First
Every vendor, every product, every story is rooted in Michigan. We prioritize local makers, Michigan history, and the people already building this community.
Stories We Keep
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