THE FOUNDRY BY HISTORY LOVES COMPANY

Start Small. Grow Downtown.

A creator marketplace, vintage mercantile, small-business incubator, and storytelling hub inside Pontiac's historic Riker Building.

The Foundry brings together local makers, artists, collectors, entrepreneurs, vintage finds, wearable history, community events, and the stories that make a place worth remembering.

WELCOME TO THE FOUNDRY

Choose Your Path

Whether you're here to discover something unique, grow a business, create content, or explore downtown Pontiac, there's a place for you at The Foundry.

SHOP

Discover local makers, vintage finds, wearable history, artifacts, art, gifts, and one-of-a-kind pieces with stories to tell.

SELL

Start with a shelf, pod, window display, office, or larger retail space and grow your business in downtown Pontiac.

CREATE

Record a podcast, create content, host a workshop, launch a product, or build your next idea.

VISIT

Explore the people, products, events, and stories taking shape inside Pontiac's newest destination.
SHOP THE FOUNDRY

Things Made, Found, and Remembered.

From local makers and historic-inspired apparel to vintage finds, artifacts, and one-of-a-kind discoveries, every item inside The Foundry has a story behind it.
Wearable History

Wearable History

History you can hold.
The Archive

Archive

Photography, prints, and stories worth preserving.
Artifacts

Artifacts

Objects connected to people, places, and the past.

Local Makers

Products created by Pontiac and Metro Detroit entrepreneurs.

Vintage & Found

Unique discoveries, rescued pieces, and unexpected treasures.
Pontiac Built. Leather Patch Dad Hat

Pontiac Built

Celebrating the city we're helping build.

Featured Finds
Add an image of The Foundry interior, vendor spaces, or downtown Pontiac

WHY WE BUILT THIS

A Marketplace. A Gathering Place. A Destination.

The Foundry was created for the people already building Pontiac.

Artists. Makers. Collectors. Entrepreneurs. Storytellers. Dreamers.

Too often, great ideas never get the chance to grow because the first step feels too big. A storefront is expensive. Visibility is hard to earn. Building an audience takes time.

The Foundry was designed to bridge that gap.

Here, a shelf can become a business. A business can become a storefront. A storefront can help shape a neighborhood.

By bringing together shopping, storytelling, events, media, and entrepreneurship under one roof, we're creating a place where ideas have room to grow.

This isn't just a store. It's a place to build something.

Become a Vendor Plan Your Visit

40+

Creator Spaces

Downtown Pontiac

Historic Riker Building

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