Pontiac, Michigan · The Foundry
History Loves Company started as a YouTube channel. A camera, a story, and a belief that Michigan’s historic places deserved to be documented before they disappeared. The Foundry is what happened when that belief needed a physical home.
We chose Pontiac because Pontiac chose us back. The Riker Building at 35 W Huron Street — a 1920s commercial block with pressed metal ceilings and original storefront proportions — was exactly the kind of place HLC was built to document. We decided to operate from it instead.
Watch how The Foundry took shape
Walk through the historic downtown Pontiac building with Chris Hubel and see how it became a home for local creators.
Watch the History Loves Company film about building The Foundry
What The Foundry Is
The Foundry is a vintage mercantile, a local maker marketplace, a small business incubator, a podcast studio, and a community gathering place. It is the physical expression of everything History Loves Company believes about place, story, and the value of showing up for a city that is worth showing up for.
Every item on the floor has a story. Every vendor has a reason to be here. Every event is designed to bring people together around something worth paying attention to. That is not an accident. It is the mission.
Support the Mission
Become a Founding Supporter
History Loves Company is an independent storytelling brand. Founding Supporters make the work possible — the documentaries, the preservation advocacy, and The Foundry itself.
Become a Founding Supporter →Shop The Foundry
Everything in The Foundry — online and on the floor — is selected for story, character, and the belief that objects worth keeping are worth finding. Start here.
Experience
The Detroit Story Package
A print, an artifact, and a custom HLC video. The most personal thing we make.
View →Gift Card
Archive Credit — $50
Good for anything in The Foundry. Never expires.
View →Gift Card
Archive Credit — $100
Good for anything in The Foundry. Never expires.
View →Come See Us
The Foundry by History Loves Company
35 W Huron Street, Suite 101 · Pontiac, Michigan 48342
Tue–Wed 12–6 · Thu 12–7 · Fri 12–8 · Sat 10–7 · Sun 12–6
Chris Hubel is the founder of History Loves Company and The Foundry in downtown Pontiac, Michigan.
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